News story published on 01 April 2016
Our new brand image has been recognised as being in the Top Ten brands in the housing sector. Having launched last summer it is fantastic news that our new image is already recognised as being one of the best in the business!
Abel Monitor looked at the largest and most established housing associations in the country and measured their brands against criteria including messaging, visual brand, consistency, quality and saliency.
CKH is rated in the top ten and our new brand is described as feeling “vibrant, upbeat and positive… it has immediate appeal.”
Lynda Murawski, Director of Communications and Marketing, said: “It is really rewarding to have had our new brand image recognised as one of the best in housing. We have worked incredibly hard to roll out our new brand in an impactful and meaningful way, but also in a cost effective way. The brand reflects CKH in its second decade, forward thinking, innovative and vibrant.
“It also reflects the pride all our employees have in the huge achievements we have made over the last ten years, and the lives we have changed for the better. We also have an increased confidence that we can face the current and future challenges with determination and vigour.”
To find out more about our branding and our values see our blog post by Lynda.